Malls were supposed to be a
convenience. A place where you can buy
everything and anything you needed. A
place to meet friends and have lunch.
The place where your kids can take a picture with Santa and then at
the end of the day even see a movie. Yes
those were the days, the fantasy until reality set in. Until the bad guys knew where the good guys
were hanging out. Then you heard the
news stories. The horrible news stories
of crimes being committed at malls.
Soon people were getting robbed in the
parking lots. People were getting shot
up in the movie theaters. Gangs of
teenagers with nothing to do but annoy people and buy their drugs were at
the mall. Children were being
abducted at the mall. Housewives were
being followed home raped and murdered after a day of shopping at the mall. If you are lucky to survival all that horror
you find out that there are hardly any employees in the stores and the few
cashiers you can find are very bitter people who work only on commission as in the Sears employees
who do not even receive an hourly wage.
Well the consumers have had
enough. People have found elsewhere to
buy their products. And now all across
America, malls are being torn down. The
malls used to be the place to go. There
was a time when everyone wanted to go to the mall. For half a century the mall was the mecca for our
booming economy. America’s love affair with shopping malls
began in 1956 when the nation’s first fully enclosed mall opened its doors in
Minneapolis. It was the most exciting
period in our recent economy. It was the
most explosive growth anywhere on earth at any time in recent history.
From the early fifties throughout
the 1970’s, the malls were immensely popular.
Robin Lewis is the author of the book called The New Rules of Retail. In the book he explains in detail about the
death of malls. In the mid fifties
Dwight Eisenhower signed the interstate highway act that provided a significant
change in people’s buying habits. It was
after World War II and people were making money and spending money again. They bought new vehicles and tried them out
on the new highways to the new malls. No
longer did they have to rely on the neighborhood stores.
They constructed 54,000 miles of
interstate highways. That provided such
mobility that people began moving out of the
city’s into newly constructed suburbs.
It also afforded the ability to construct the regional malls. Between 1956 and 2005, about 1500 malls were
built including the largest mall ever called the mall of America in
Minnesota. It is 14.2 million square
feet long enclosing 120 stores, an
amusement park and even a wedding
chapel. You can meet your girl on a ride,
buy her a ring and get married all in the same day at the same place. Does that make Americans lazy or enterprising?
It was a golden age of shopping which
lasted until fairly recently when a new golden age of shopping has emerged
courtesy of the Internet. All of a
sudden the consumer now has everything a retail store provided and more sizes
and choices throughout the world literally at their fingertips in the safety
and comfort of their homes. No annoying
teenagers, no shootings, no robbing and no abducting. You now buy whenever you want in the safety
of your home surrounded by family and friends. This is our new shopping utopia. You don’t even need the movie theater anymore,
you bought your big screen TV on the Internet too. Some people even find their girl on the Internet these days.
As a result of our newest
shopping habit that also frees us from the traffic jams on the interstate
highways, malls across the nation are empty and even being torn down. No new enclosed mall has been built since
2006. In the book Robin Lewis predicts that
nearly half of America’s malls will close within the next 10 years. Technology is blooming in the commerce
business that now people are making many purchases directly from their phones
in their pocket. It is a new
world now that is even more impersonal.
You used to know the shop people in your local stores. You used to know the people you met at the mall. Now we know the UPS driver that will deliver
all your stuff to your door. I read that
soon a drone will deliver your stuff and drop it down
from the sky. Will anyone know anybody
anymore? But I will have stuff. What is an American without their stuff? Who needs stinking
people anyway?
I know one person that is doing well in a mall. Does it count that she
owns an auction house where people bring all their stuff
back to the mall? She says the people
stink and their stuff stinks too. I
think I’ll stay home today.
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