When Steve Jobs returned to Apple in 1997 the company had just 5% of the market and the company was almost broke. Here we are 14 years later and he brought the company to greatness by being the second most valuable corporation in the world. In Walter Isaacson’s biography he writes that Jobs reworked 8 industries. He changed computers, animation, movies, music, telephones , tablet computers and digital publishing and retail computer stores. He created devices that people haven’t ever thought of.
He knew that he was adopted and once he was told by someone that that meant that he wasn’t wanted. He in turn said I wasn’t abandoned, I was chosen I am special. Confidence. He grew up in Northern California not far from what is now known as Silicone Valley. A gifted child he grew up in a neighborhood populated by engineers. Good influences to hang out with. Not far from the Bay area, he also got into acid and the hippy culture.
At this time his long time girlfriend became pregnant and they had a daughter, Lisa. He denied paternity and refused to support his child until the courts forced him to. He began to bend any fact to suit his purpose. He had a reality distortion belief that he was special and chosen. He didn’t want to follow anyone’s rules. He drove a car without license plates and parked in handicapped spots. Pompous.
His distain for the establishment helped him to be the most creative with his Macintosh in 1984 that included graphics, icons, a mouse, and the point and click technology we all still use today. It did not sell well and Jobs was fired. He started his own company with products no one bought. His Pixar investment of $5 Million from George Lucas made Jobs a multi-billionaire
He married an investment banker, Lorraine 20 years ago. His son Reed is very much like him. His daughter Lisa that he had 33 years ago was very much part of his life when he died. This book reveals his quest to find his biological parents. He found his biological Mother finds out that he had a sister whom she raised. She is Mona Simson a novelist. They bond and try to find his biological father. They find him and he is a Syrian-American with a PHD. Jobs decides he never wants to meet him even though they eventually know each other. A stubborn man, a genius, and very many personal traits are revealed in this book.