Sunday, February 6, 2011

Advertisers will find you. Even if you are standing on a corner, that poster at the bus stop will talk to you. Yes, billboards have joined the wired age. Now, Wi-Fi lets once-static posters interact with smartphones and their owners. Billboards and posters are one of the world’s oldest forms of advertising. There are even advertising campaigns that let a person interact with posters in bus stops, phone booths, train stations and airports in cities that include New York and London.
This might be a good thing if used properly. We are already bored in any line or waiting space and since we all grew up with Television, we are instantly hypnotized and subdued by the mere presence of a TV no matter what nonsense is being viewed. In places like the bank, gas station, grocery line, candy store; they are everywhere keeping us calm. Now with this interactive stuff we might be able to amuse ourselves with what we want to see and hear. Maybe something informative or educational nah, they are already making games and store aps available. We must shop everywhere
Marketers are already working on using the ads to distribute games, video ads, coupons and a way to sell digital goods and services. Billboards will be offering free Internet access say at your bus stop. People can download the advertising app through their cellular connection as well, but using the Wi-Fi connection allows people to avoid data charges. The interactive ads are built around a performance-based model. Advertisers pay only when a customer interacts with the ad. Mr Emery, an advertising executive said, “If advertisers have positive results they will do more of it. I love the idea and think it will attract more money into the outdoor medium.”
Over the last few months, Nokia said it got a good return on its $1 million interactive poster campaign that ran in many countries. “Get apps and much more for your Nokia, turn on your Blue-tooth now,” read the poster, which displayed a Nokia phone and icons of apps for Facebook. During the 10 weeks the campaign ran, Craig Hepburn, global director of digital for Nokia, said “1.5 million people interacted with the poster and tens of millions of people saw it.” I guess we’ll be seeing much more of this kind of advertising.

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