So, how DID Trump win the
election? Hillary had a huge advantage in money and TV advertising but Trump
had his secret weapon working on Facebook and it worked to his advantage. Trump’s
secret weapon was Brad Parscale who worked on his campaign. You never heard of
him because he never really went public. He worked secretly in the back room
posting lies on the internet and it worked. He was hired to run the digital
team. He was in charge of advertising, data collection and fund raising. Now he
is being questioned by lawmakers as to whether he too colluded with the
Russians that he denies too.
He is the one who turned to
Facebook to reach out to influence voters to go Trump’s way. He started his
work alone but by the election he had 100 people working for him. Their jobs
was to send out digital low cost advertisements to people. They spent 80% of
their budget on Facebook. The social media company offered tools to help Trump’s
message get out to rural communities. Facebook had their own employees working
every day in Trump campaign offices. Why was Facebook embedded in Trump’s
campaign?
Only Republican supporters from
Facebook was invited to Trump’s campaign offices where they taught Brad and his
staff everything they knew of how to reach out to the Facebook members. Facebook
is a publically traded company with stock prices so they follow the money too. Facebook
offered the same services to Hillary and she turned them down and that is why
Trump is President now.
Trump used Facebook to target
certain communities like never seen before by any company. They customized
advertisements for individual voters. They had the capacity to create 100,000
Pro-Trump ads per day. It was all automated changing words like donate or
contribute. They sent out multiple versions of an ad with only subtle differences.
To get people to stop and look at the ad, he created different messages for
different people. He went further to hire a company called Cambridge Analytica
who keeps tract of people based on their personality. People who are agreeable
get a different ad from someone who is neurotic. So sure, you would vote for
someone who was portrayed having the same values.
By adding donation buttons for
people to click on is a friendly ad designed for you, he was able to bring in a
record of $240 million dollars to Trump’s campaign. Now Trump is using that
money to lawyer up to defend himself against all the collusion allegations
mounting up against him as being America’s royal cheater.
Brad did websites for Trump’s real
estate properties and Melania’s skin care line of products. Brad started with a
fee of $1,500 to design a website and now has earned with Trump $95 million
dollars for himself. Brad with the help of the Republican National Committee
created a giant data base and compiled the issues that people they interviewed
with about the issues they cared about. That helped enormously to predict how
200 million Americans would vote. Then they created individualized advertisements to
be posted on people’s Facebook pages
that had Trump on the ad and said he would do whatever the hell you were
concerned about. Yes, they manipulated and lied to just about anyone and
everyone to influence you and get your vote. It worked. And now we have this
idiot as President who has accomplished nothing for this country but fear and
mistrust just creating more wealth for himself.
Facebook has testified and
admitted that the Russians spent at least $100,000 dollars on fake
advertisements in Trump’s favor. We all don’t want a foreign country influencing
our election but did they collude in the election? Twitter was also flooded by
pro-Trump tweets created by bots. Bots are robots that can create a program and
distribute the content everywhere. We are in the automated world of
computerized messages influencing us all and the creators of this technology
can make it difficult to know real news from fake facts. At least we have the speeches
and appearances and tweets from Trump himself that prove that he is an idiot
and clearly does not have the interests of the American people as his main
concern.
How did the Russians even know
where to target their advertisements without the expert abilities of Brad and
his successful team? He is under investigation now too. What is most ironic is
that Facebook, Google and Twitter were created by liberals and it was the
Republican conservatives knew how to use what they invented best and to their
advantage. This was never before done in American recent computerized history. Last
month Facebook has decided to change policy and to restrict political
advertising. Brad is already working on Trump’s 2020 reelection campaign. What
are they planning next in order to win? Trump has a very low approval rating
after his first year as President.
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