How to advertise your business on Facebook? (Business)
Let’s face it, Facebook ads help
you to promote your business. Soon more fans will be attracted to your business
page and the money will be pouring in. Facebook will allow you to advertise a
website or group, page or event. The ad creation and management tools are very
similar to the Google AdWords Interface. So you need to get started with the process
of advertising your business on Facebook. To get started simply go to Facebook.com/advertising
and go through the steps suggested by clicking
on create an ad.
First choose your destination URL
that can be your own website or something already on a Facebook page like a group, event or a Facebook page. Next choose your advertisement type. There is
a thing called Sponsored Stories that can generate more distribution for news
feeds. Another type is Facebook Ads that allow you to promote an entity on your
own website.
For Facebook Ads, choose your
destination tab which is the landing page that your ad will point to. Next
choose your ads title. Pick an eye-catching concise title. Create a copy for
the body. Write something interesting about what you are advertising. Choose an
image or logo to be present with your advertisement since it has been proven that
pictures increase the click –on rate. Finally, preview your ad and make any
necessary changes as needed.
For Sponsored Stories, choose
your story type from three suggestions given. You can select a “Page like Story”
a “Page Post Story” or a “Page Post Like Story.”
There will be a question mark next to each of these three types that you can click
on for more clarification if needed. Finally, preview your story and make any
necessary changes as needed.
The next step would be to target
your audience. Your advertisement is more likely to perform better if it can
attract the type of customer you are seeking. Facebook has a spot where you can
select the country you are seeking to advertise in. You can choose up to 25
countries but note that if you target more than one country you won’t be able
to refine your targeting to specific cities. Next choose the demographics you
want to target. You can also attract people by likes, interests and connections
on Facebook.
The success of Facebook is in
that they think of everything for you. When it comes to finding people,
Facebook is the leader even more than other websites that are designed to find
people because it is such a network of ideas to attract people to you. Finally,
select a payment type and budget for your advertising campaign. Scroll down to
the “pricing” section and select “the Set a Different b=Bid” (Advanced Mode)
link that will show you a suggested range of bids that are currently winning
the auction of ads similar to yours. It is good to know what the market rate
is. You can then then choose CPM (Pay
for Impression ) or CPC (Pay for Clicks).
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