How to advertise your business on Facebook? (Business)
First choose your destination URL
that can be your own website or something already on a Facebook page like a group, event or a Facebook page. Next choose your advertisement type. There is
a thing called Sponsored Stories that can generate more distribution for news
feeds. Another type is Facebook Ads that allow you to promote an entity on your
own website.
For Facebook Ads, choose your
destination tab which is the landing page that your ad will point to. Next
choose your ads title. Pick an eye-catching concise title. Create a copy for
the body. Write something interesting about what you are advertising. Choose an
image or logo to be present with your advertisement since it has been proven that
pictures increase the click –on rate. Finally, preview your ad and make any
necessary changes as needed.
For Sponsored Stories, choose
your story type from three suggestions given. You can select a “Page like Story”
a “Page Post Story” or a “Page Post Like Story.”
There will be a question mark next to each of these three types that you can click
on for more clarification if needed. Finally, preview your story and make any
necessary changes as needed.
The success of Facebook is in
that they think of everything for you. When it comes to finding people,
Facebook is the leader even more than other websites that are designed to find
people because it is such a network of ideas to attract people to you. Finally,
select a payment type and budget for your advertising campaign. Scroll down to
the “pricing” section and select “the Set a Different b=Bid” (Advanced Mode)
link that will show you a suggested range of bids that are currently winning
the auction of ads similar to yours. It is good to know what the market rate
is. You can then then choose CPM (Pay
for Impression ) or CPC (Pay for Clicks).
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