Let’s get back to nature. They
are using a type of wool for high performance athletic wear. My first thought
is running in my grand ma’s wool scratchy sweater. Ugh! The wool from these
sheep in New Zealand are producing an extraordinary product. All the biggest
and most well- known brand names have found the wool and are using it in all
their styles of clothing. The brave new wool comes from Marino sheep. It is a
unique breed of sheep that produces a unique coat that is so soft and so fine
that is having consumers redefining how and what they wear.
It is revolutionizing the world
of performance outerwear. Visit the farms in New Zealand’s Southern Alps and
not only witness a beautiful landscape, meet fine wonderful people but meet the
sheep that graze the area and run your fingers through their amazing coat of
wool. You can understand why and how you
can just wear the stuff against your scalp and skin because the fibers are so
thin and yet so soft. The thick fibers
of normal wool can be itchy and uncomfortable. Marino wool is light and
breathable but warm. Icebreaker is a New
Zealand clothing company that not only specializes in Marino products but
helped pioneer them. How nice to discover something new and great at Christmas
time, the time to give sweaters.
Rob Fyfe is the CEO of Icebreaker
and remembers when it was just his company telling people to use this lighter
better natural wool rather than synthetics for clothes. Lots of competitors are
switching and making athletic wear using the new wool now. It is much more than cold weather clothing
with an appeal and feel. Many manufacturers from Smart wool
to lululemon, Patagonia and The North Face all are touting the durability and
green ability of the natural product that is even odor-reducing not like all
that polyester outer wear out there. Unfortunately it is still more expensive
than synthetic fibers. Now that shoppers
have caught onto the benefits of this new wool, they are buying it more
bringing the prices down.
You can cozy up in Marino wool
from head to toe including your underwear. It breathes, doesn’t hold odor and is great
for dealing with moisture. Some people
wear the underwear nonstop for 40 days without needing a wash. The hope is that
not just the extreme outdoors man will want the product but that environmentally
savvy consumers will want the product too. We need Eco-friendly clothes. Boor from
nature. We need to connect back with the
land again. Stop covering yourself in
synthetics and plastics. Tell a marathon
runner to run wearing wool sounds crazy but they are doing it now. Nature’s miracle fabric is just at home in
the mountains of New Zealand and at home in cities on marathon runners
backs. Try it!
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