March Madness now brings in a
Billion dollars in TV advertisement revenue. That is more than the Super Bowl and
almost as much money as the entire NFL Post season combined. The games pack in
an enormous amount of advertisements for many companies and products. Everything about the NCAA Tournament is
branded .Even the famous where players cut the net off the hoop, you will hear
the announcer give a shout out to the company who donated the ladder. Warner
ladder is the official ladder company of the tournament. When will the madness
stop?
There is nothing wrong with a
sporting tournament making lots of money but there is something wrong when
their main players reap no benefits from the money found. The President of the
NCAA, Mark Emmert doesn’t want that to change. He keeps saying
they are students and students don’t get paid.
I compare his logic to the sweat shop and calling it a summer camp where
the kids like to sew lots of T shirts over and over again for no pay. At least
reward these players with some kind of trust fund for when they get out of
college. Some of these kids are great
ball players with a scholarship to school but they come from very poor families
that cannot even afford food on their tables.
The NCAA says their players can’t
be paid because they are amateurs yet they spend much of their time in lavish
gyms equipped with hot and cold tubs the size of pools and expensive gyms at
their disposal not to mention that these kids play very well. The administration own the kids. Before they
are allowed to compete they must sigh releases that say they are amateurs and
give up any compensation and promise to follow all the rules in a 400 page
manual of rules. Who the hell is going to read that? These are just kids who play a good game of basketball!
Athletes are compensated with
scholarships to the schools. Yes it is valuable assuming you don’t get hurt and
lose your scholarship, hoping that you have time to study and assume you can
get a good paying job holding a basketball in your hand 4 years later. When
they interview these scholarship given college students, you
are lucky if you understand a single word they say. How many English papers did they actually write to still speak
so purely? It must be difficult to maintain super athletic skills and pass classes too. I wrote in a previous blog about how the
University of North Carolina offered water downed majors and stupid subjects to
its athletes who learned nothing but somehow got their grade point averages up.
So student athletes don’t get
paid and sometimes don’t get educated either. The coaches who berate them daily
earn $3 or more Million dollar salaries, the schools get brand new buildings.
The NCAA makes money off the players’ even years after they are gone from the
universities by putting out videos and video games featuring some star games
and players. Ed O’Bannon who now works at a car dealership was once a Basketball
star for UCLA from 1991-1995. He found himself recently on a video game some
kid showed him. He sued the NCAA and won but they are currently appealing the
decision which would allow players to be paid.
To keep in their non-profit status,
some schools spend a lot of money. This is why the 10 largest football stadiums
in this country belongs to colleges. Coaches like Alabama’s coach Nick Sabin will
be taking home $8 Million dollars a year for the next seven years. University
of Kentucky head basketball coach John Calapari just got a $52 Million dollar
seven year extension contract. Should aging white people get paid all this
money for screaming at students? The coach’s contracts say they are free to pursue
endorsements or consultation contracts. Less than 2 percent of college athlete’s
go professional. There is no workman’s compensation for their injuries. Tonight is the last championship game. Enjoy!
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