Dave Marchi, Sr. Director of
Marketing at Sanrio says, “You can live your life from, waking up from your
Hello Kitty alarm clock and go to your Hello Kitty coffeemaker and toaster to
bathroom accessories that are available. To any product available.” What makes her
relevant for 40 years? It starts with good design and quality products that
Sanrio has accomplished. Without ever saying something people say to themselves
whatever they feel they want her to express like a silent religious statue. Back in 1975 it all started with a simple coin
purse introduced in Japan.
The commercialism is a marketing dream. There are
vintage treasures shared, and new items like candy from Dylan’s Candy Bar, pajamas,
makeup from Sephora that also makes Cover Girl Products and tons of products
sold at Target. There is even high fashion. Hello Kitty couture for your
favorite costume party. Food Network star Jeff Goldwing features the Hello
Kitty cupcakes. There are flower designs and jewelry all with the iconic kitty
face nearby. By now it all sounds like a
nightmare to me but who am I? They
has SPAM workshops at the convention where you shaped the cat from SPAM,
decorated it and then could eat the thing. Ugh!
The real credit goes to artist
Yuko Yamaguchi who is the woman designer
of the figure who has been drawing the thing for decades and is responsible for
the figure’s world domination. Tattoos are symbols of where you are in a stage
of your life and become life long reminders so no wonder tattoos were very
popular at the first ever convention. We will not be saying Good Bye Kitty
anytime soon I suppose.
No comments:
Post a Comment