Credit needs to be given to the
original venue for all aspiring singers and talents to start a possible career.
There are shows everywhere now with judges and possible winnings of money if
you are voted worthy enough to stay in a competition. There must be an entire
population of people who have had their dreams torn down on some humiliating
video. Life should not be so harsh and so public. But with popular shows like
American Idol and America’s Got Talent and all those food wars shows it can be
depressing.
Years ago there was the Ed Sullivan
Show where you saw talent for the first time. If they were good you would then
see them everywhere , if they were bad the act would just disappear. Both acts
still got treated with the spotlight and applause. It was a bit more dignified
then. Then there is the talent competition
that has been around for some 80 years.
Many who appeared here didn’t get great careers but they all were proud
to say they appeared at the Apollo rich or poor famous or not so famous. I
remember staying up late to watch a show at the Apollo on TV when growing up.
It was unlike any other show you ever saw.
The famous announcer, usually a comic would introduce someone to the
stage. They would rub their hands on a log for good luck and then either magic
happened or it didn’t. The audience was full of critical people who simply
waited on line to get a seat but once there, they could be the loudest loving
or harshest judge ever. They were no million dollar demanding personality
boasting how much prettier or richer they were than you judges. The Apollo audience would boo and yell you
right off the stage and if you refused to get the not so subtle hint, a tap dancing guy with a hook would escort you
off. It was the funniest thing and the most entertaining because most of the
people on stage were pretty good. No one left humiliated and in tears.
The Apollo is known for its
amateur competition. The list of amateur
winners include Billie Holliday, The Isley Brothers, Jimi Hendrix and the
Jackson Five. Ella Fitzgerald was one of the first to win and her prize was $25
dollars and a weeks work. The Apollo is
the oldest continuing amateur competition ever in entertainment and is still
part of the popular shows. Dick Parsons
is Chairman of the Apollo Theater Foundation.
He is a big shot business man who was
also Chairman of Citigroup and Time Warner. He is not interested in making it a museum of
sorts although it is part of musical history. The 1500 seat theater on 125th
street in Harlem, New York opened as an entertainment mecca for Harlem’s black
community in 1934.
Count Basie and Aretha Franklin who was also first seen
there gave the place the slogan “where stars are born and legends are made.”
Gladys Knight was 15 years old when she and the Pips first played the Apollo.
Where would all this American talent be if it wasn’t for this theater? Knight
came back to help celebrate the theater’s 80th birthday. It is a
simple system. The amount of applause determines a winner. Yes applause not
criticism. Now the winners receive $10,000 and a lot of encouragement and
guidance to take their talent to the next levels. For the winners a night at
the Apollo is life changing still.
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