Sara Blakely now has an
empire built on undergarments and
earned her billions of dollars without
spending a dime on advertising. By word
of mouth, Spanx has revolutionized the way women dress. Over the last 10 years Spanx has drawn
in $250,000,000 in annual sales. Spanx has expanded to over 200 products and
13 different countries. Her newest venture is to open stand alone boutiques. She is not just selling things
to make a girl’s behind to look as smooth as possible, but designing things like yoga pants and swimsuits
and now even a bra made out of pantyhose with no under wires or
metal clasps to hold the line up at the airport. She had a humble beginning growing up in
Clearwater, Florida. She must have
always had an entrepreneurial spirit because when she was a young child Sara
would draw pictures and then try to sell them door to door. I never heard of a child being that
industrious.
Sara kept on
failing the entrance exam. For seven years she sold fax machines door to
door. A great moment came to her when
she cut off the feet part of pantie hose and wore it underneath
a favorite pair of pants that always seemed to show a
pantie line. She was so pleased with the
feel and the look she then became determined to find a way to mass produce her idea. With $5000 of her savings she did random calls
to hosiery mills where one decided to produce her design.,
It also helped immensely in that just two months after she was in business,
Oprah found out about it and endorsed her product and sales have been rising
ever since.
The footless pantyhose took her
from being a one person business to now owning an empire. Her husband says she
is a business tycoon because she still listens to her intuition. She did not go to Harvard business school but
was able to enter a male dominated industry and succeed. Sara Blakely wants to give back by being a
mentor to a new generation of female entrepreneurs so she launched a program
called Legs Up to launch a new generation of female entrepreneurs. But it’s nice to see someone who has that
light bulb moment and has been able to keep it glowing.
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