He made the polo shirt a part of everyone’s wardrobe. His name on anything is the image in your brain for ruggedness and quality. More than any single item more of an image. When he had his three children he went into cloths and products for children because he didn’t like the quality or look of what was currently being sold for them. He hated the polyester/ cotton blends in fabrics and brought back full cotton cloths . Closing the door on Bloomingdales was crazy but forced him to be confident and confidence grew as he sold more and more.