Tod Marks, the senior editor of Consumer Reports said, “You are paying the same for less. If manufacturers are skimping when costs go up, why aren’t they more generous when costs hold steady or fall?” Unfortunately we hardly see a product offering more for the same price. Sometimes they even whip air into their ice-cream to stretch the ingredients. Experts also have noticed that consumers would revolt more to a price increase than to a downsized product. I revolt either way. If our containers are being reduced than why aren’t we loosing weight? Hey! There is a buy one get one free special this week Lets eat TWO containers. Yum Yum! Burp. Oh, I’m soo fat.