Imagine being part of a toy
company that will not pay for any advertising of its toys during the holiday
season. Then you stand - by the bold decision and agree that the product sells
itself and doesn’t need any advertising dollars in order to sell. What a bold
policy to have since the holiday season is the biggest time of year to sell
toys. Lego just might be the only recession proof company. Over the past 10
years other toy companies have struggled to make a profit. Legos have outperformed other companies with
little or no effort. For example profits in 2015 for the toy company Hasbro
were 67 million dollars. In the same
year the toy company Mattel made $366 Million in profit. The company that only
makes little pieces of molded plastic stackable piece s, Lego made $1.3 billion
dollars. Yes, I said a Billion dollars in profits.
Legos is also the toy company that is on the
verge of becoming the best selling toy
company edging up to Mattel that sells $5.7 billion dollars in sales in 2015.
Legos that same year sold $5.4 billion dollars in sales. Why is Lego so
popular? There was a surge in sales when they licensed popular movies like Star
Wars. Yes, there are Star Wars pieces to create your buildings with. Another
reason for the popularity of Legos is that they are cheap. They are durable.
You will never hear about a broken Lego piece. More importantly, Legos have
been around long enough for parents to bond with their children. We all grew up
playing with the little plastic construction pieces having our fantasy stories
to go along with our creations. We will buy more pieces for the new generation.
Demand for Legos have been so
much that the company has had a hard time keeping up with supply of the pieces.
So, this year they cut their marketing budget and put that money into
construction of more manufacturing places. The company made a tremendous amount
of money in profits even with the fact that for the first time in 8 years Legos
has not made it to the hottest holiday toy list of 2016. Here is the list:
Fisher-Price Think & Learn Code-a pillar
Little Tikes Lignt’n Go 3-in-1 Activity
Walker
Paw Patrol Zoomer Marshall
Shopkins Tall Mall Storage Case
Little Live Pete Snugglee My Dream Puppy
Hatchimals
Dreamworks Trolls Hug Time Poppy
Num Noms Lip Gloss Truck
SelfieMic Music Set-Black or Pink
NERF N-Strike Ellte TerraScout
RC Drone Blaster
Sky Viper v2400 HD Streaming Drone with
FPV Headset
Power Wheels 12-volt Wild Thing
Star Wars Interac Tech Stormtrooper
Pokemon Z-Ring Set
This list was compiled by the toy
store chain called Toys”R”Us.
So bond with the younger
generation and play with those cheap under-advertised little plastic building blocks that still
entertain and occupy us all. If you are a Trump lover you can even pretend you
are building his great wall at the border of Mexico Lego style.
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