Saturday, January 14, 2017


Imagine being part of a toy company that will not pay for any advertising of its toys during the holiday season. Then you stand - by the bold decision and agree that the product sells itself and doesn’t need any advertising dollars in order to sell. What a bold policy to have since the holiday season is the biggest time of year to sell toys. Lego just might be the only recession proof company. Over the past 10 years other toy companies have struggled to make a profit.  Legos have outperformed other companies with little or no effort. For example profits in 2015 for the toy company Hasbro were 67 million dollars.  In the same year the toy company Mattel made $366 Million in profit. The company that only makes little pieces of molded plastic stackable piece s, Lego made $1.3 billion dollars. Yes, I said a Billion dollars in profits.
 Legos is also the toy company that is on the verge  of becoming the best selling toy company edging up to Mattel that sells $5.7 billion dollars in sales in 2015. Legos that same year sold $5.4 billion dollars in sales. Why is Lego so popular? There was a surge in sales when they licensed popular movies like Star Wars. Yes, there are Star Wars pieces to create your buildings with. Another reason for the popularity of Legos is that they are cheap. They are durable. You will never hear about a broken Lego piece. More importantly, Legos have been around long enough for parents to bond with their children. We all grew up playing with the little plastic construction pieces having our fantasy stories to go along with our creations. We will buy more pieces for the new generation.
Demand for Legos have been so much that the company has had a hard time keeping up with supply of the pieces. So, this year they cut their marketing budget and put that money into construction of more manufacturing places. The company made a tremendous amount of money in profits even with the fact that for the first time in 8 years Legos has not made it to the hottest holiday toy list of 2016. Here is the list: Fisher-Price Think & Learn Code-a pillar
       Little Tikes Lignt’n Go 3-in-1 Activity Walker
       Paw Patrol Zoomer Marshall
       Shopkins Tall Mall Storage Case
       Little Live Pete Snugglee My Dream Puppy
      Dreamworks Trolls Hug Time Poppy
      Num Noms Lip Gloss Truck
     SelfieMic Music Set-Black or Pink
     NERF N-Strike Ellte TerraScout
     RC Drone Blaster
     Sky Viper v2400 HD Streaming Drone with FPV Headset
     Power Wheels 12-volt Wild Thing
     Star Wars Interac Tech Stormtrooper
     Pokemon Z-Ring Set
This list was compiled by the toy store chain called Toys”R”Us.

So bond with the younger generation and play with those cheap under-advertised  little plastic building blocks that still entertain and occupy us all. If you are a Trump lover you can even pretend you are building his great wall at the border of Mexico Lego style.

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