Most innovative companies and how they do it. (Mix)
The most innovative company in
the last 5 years has to be the success of Groupon because it is the first made
on the Internet brand. Over recent years tons of e-commerce start- ups showed
promise but then promptly failed. But Groupon seems to be holding onto a market
that only giants like Amazon has been able to succeed at. Groupon added new
markets around the world and even bought Super bowl ads without even knowing if
they could succeed. Annual revenues at the 5 year old company are well over
$100 Million dollars. They do it by advertising everywhere whether they even
know if they have any potential customers. What was once a niche web shop has
been transformed into the hottest thing in offline retail. .
Alibaba is innovative in how they
managed to help consumers save, spend and be entertained. It is a Chinese
commerce giant that raised $25 Billion dollars in a IPO and is a sort of e-Bay,
Amazon-Pay Pal hydra, In China the company is even more ambitious. It is
getting involved in everything from banking to entertainment. This company has
a film-investment fund that allows ordinary folks become movie producers. The company is known for doing
things that no one else has done yet. It has an internet finance arm that it
offers their customers a higher rate on returns than state run banks. Exactly
how Alibaba expects to reshape the entertainment field remains to be seen but
it has already assembled a constellation of services in
areas including selling music.
Google remains on top of the heap
because it is so much too so many people. The world needs to thank them for creating the
Chromebooks hat since 2011 made a cheap $300 computer suddenly extremely useful
to all. Now we have a full functioning inexpensive lap top. Nowhere else has
the result been so evident than in the United States education system. Schools
are always in need of computers and now they can get one that students need
that does nearly everything for a fraction of the cost. Chromebooks have become
the best
selling device in the country to schools.
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