Where can you have total freedom of expression and perhaps gain income fame or fortune too? A place where you can be seen as often as you like globally. You Tube is an online service that generates more video in a day than you could reasonably watch in a lifetime. It is a website that in just 10 years redefined the way the world consumes video. It is on line all the time. We have a generation who has been born with a smart phone in their hands, You Tube’s small screen celebrities are a big deal now. You Tube teens are more popular than the teen sensations Hollywood can provide.
You Tube claims to have a billion users. That is one out of seven people on earth make it a global stage open to all. 300 hours of video get uploaded per minute. Anyone from anywhere can have their voice heard and that can be very revealing where we are politically, financially and ethically. They have gone a long way since 2005 when “Me at the Zoo” was You Tube’s first video. Yet home videos of silly people and cute pets and bedroom confessionals began to attract thousands of people just to watch. It costs nothing to place a video yet it can be seen around the world. Where else can you get this much exposure?
Google the Internet search giant smelled potential and purchased you Tube for $1.65 billion dollars in less than two years. Soon then after people were getting more from their videos than attention. They were beginning to earn a living. Ms. Hart the creator of My Drunk Kitchen that are cooking videos that feature a lot more than just cooking. She has a spin off of a cookbook and a cable TV show. The easiest way to make money on You Tube is to get a cut from commercials. You know the annoying things they want you to watch before what you clicked on finally appears.
Despite its global impact, You Tube still struggles to make money. Advertisers are shy about putting their product up front and forward before something they have no idea will be the content. They are shy of the freedom You Tube gives its users. The company has a CEO who has been there since day one of the company and she insists that with all the make-up and fashion favorites that advertisers will not be too shy for too long but she also insists that You Tube will not give up its freedom to show all from all people on earth.