Where can you have total freedom
of expression and perhaps gain income fame or fortune too? A place where you can be seen as often as you
like globally. You Tube is an online service that generates more video in a day
than you could reasonably watch in a lifetime. It is a website that in just 10
years redefined the way the world consumes video. It is on line all the time. We
have a generation who has been born with a smart phone in their hands, You Tube’s
small screen celebrities are a big deal now. You Tube teens are more popular than
the teen sensations Hollywood can provide.
When Variety recently pooled
American teens, the top 5 most popular celebrities all came from You Tube. Does
You Tube create trends? I don’t think so. What they are is a tremendous opening
into the world for an ordinary person in their tiny home to express their
talent, views, knowledge or feelings to anyone anywhere willing to share with
them. There is a guy who has 5 Million followers who watch him comment while he
plays video games. There are so many different things that become popular. You
may not understand why but the people who are into it love it.
You Tube claims to have a billion
users. That is one out of seven people on earth make it a global stage open to
all. 300 hours of video get uploaded per minute. Anyone from anywhere can have
their voice heard and that can be very revealing where we are politically,
financially and ethically. They have gone a long way since 2005 when “Me at the
Zoo” was You Tube’s first video. Yet home videos of silly people and cute pets
and bedroom confessionals began to attract thousands of people just to watch. It
costs nothing to place a video yet it can be seen around the world. Where else
can you get this much exposure?
Google the Internet search giant
smelled potential and purchased you Tube for $1.65 billion dollars in less than
two years. Soon then after people were getting more from their videos than attention.
They were beginning to earn a living. Ms. Hart the creator of My Drunk Kitchen that are
cooking videos that feature a lot more than just cooking. She has a spin off of
a cookbook and a cable TV show. The easiest way to make money on You Tube is to
get a cut from commercials. You know the annoying things they want you to watch
before what you clicked on finally appears.
Despite its global impact, You
Tube still struggles to make money. Advertisers are shy about putting their product
up front and forward before something they have no idea will be the content.
They are shy of the freedom You Tube gives its users. The company
has a CEO who has been there since day one of the company and she insists that
with all the make-up and fashion favorites that advertisers will not be too shy
for too long but she also insists that You Tube will not give up its freedom to
show all from all people on earth.
No comments:
Post a Comment