
Paint the walls blue and studies show you may be more creative. Paint them red and you may be more vigilant or even more sexy. Change to green to calm yourself down. But if you really want something off the wall, paint those walls a certain shade of pink. Drunk tank pink is the very specific shade of pink or as I call it Pepto Bismol pink. It is a very bright shade of pink that looks like the bottle of stomach medicine or sweet bubble gum.
It is so bright that it prompted Adam Alter a professor at New York Universities School of business to write a book about the color. It is called Drunk Tank Pink and other unexpected forces that shape how we think, feel, and behave . It is a thoroughly obnoxious color that I think I should just subject the family to for spite since they were so obnoxious this past summer. The author of the book even admits that it is a horrible color that no one likes.
The color seems to have magical powers. In 1979, psychologists found that painting prison walls in drunk tank pink would calm down even the rowdiest inmate. It worked in classrooms too. Research has confirmed its curious effects. They ran a study with 150 young healthy men. They had them look at pieces of pink cardboard and while gripping a hand grip, seemed to tighten their fist not as hard while looking at the obnoxious pink color.
Why does it work? Some researchers believe that it is biological in nature. Could it be that the color of Pepto Bismol calms your stomach too? Pink bubble gum doesn’t calm anything. That stuff just sticks all over my lips when I pop a bubble. They believe that there is something in the way that this color interacts with our eyes, our brain our physiology to weaken us. Well we painted our daughter’s room this color and it was there for years. No wonder she is always the prime target in a game of dodge ball.
So next time you remodel you might want to rethink pink and remember what is on your walls could decide what is on your mind. By the way, the most popular color in the world is blue. Apparently we all love to gaze up at a perfect blue sky. The least favorite color is yellow so no wonder we despise looking at that puddle the puppy left on the floor for us to notice.

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