Ok, it doesn’t help that nowadays you will probably get your credit card numbers stolen during a transaction, or your car stolen in the parking lot or some nut shooting up the mall where the department stores are now or if you do successfully buy something you have to carry it a mile away because that is how far away you parked the car. Yes, memories. Now I don’t even care if she knows the UPS delivery guy that well, just leave me alone.
In the past 50 years there are more department stores that have closed than are even open anymore forget about the idea of thriving. Face it, the era of the department store has past. Some are still struggling to hold on to their jobs somehow. Let’s look at the 110 year old JcPenny department store. It is struggling to stay alive. They have a new CEO, Ron Johnson who came from Apple. His dream for the stores is to bring them back as a shopping mecca. It was started in Wyoming back in 1902 by James Cash Penny.
Ok, it is the typical scenario that there is a new big shot in town that wants to change too many things too soon. So, you have built a customer base built up from people that have the patience to collect and save coupons and show up on the dates the coupons are redeemable for and then you take that work force out of your shops. Guess what happens. The sales of the new Jcp stores dropped 20% in the first three months and have continued to decline. Also, Jcp’s stock price has dropped by half this year alone.
Nordstrom began as a Seattle shoe store in 1901 with first day receipts totaling $12.50 and now has become a specialty department store chain with stores in 31 states across the country. Both guys in charge are still optimistic that they will survive and thrive. The bottom line is finally up to you the consumer who still has choices as to where you want to spend your money.